Brand kit

Raw Palawan identity

Everything needed to represent Raw Palawan correctly: the mark, the wordmark, the lockups, app icons, the colour palette and a machine-readable spec for design and coding tools.

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The mark

Sun, wave and monstera leaf in a single circle. The primary identity — use it wherever the name is already present or space is tight.

The mark on coconut
The mark on charcoal
10 files
  • mark-1024.jpg85 KBJPG
  • mark-1024.png63 KBPNG
  • mark-128.png6 KBPNG
  • mark-2048.png147 KBPNG
  • mark-256.png12 KBPNG
  • mark-512.png27 KBPNG
  • mark-64.png3 KBPNG
  • mark-coconut.svg80 KBSVG
  • mark-ink.svg80 KBSVG
  • mark.svg80 KBSVG

The wordmark

Bespoke lettering, not a typeface. It cannot be re-set — always use this vector.

The wordmark on coconut
The wordmark on charcoal
5 files
  • wordmark-1024.png16 KBPNG
  • wordmark-2048.png38 KBPNG
  • wordmark-512.png7 KBPNG
  • wordmark-coconut.svg7 KBSVG
  • wordmark.svg7 KBSVG

Horizontal lockup

The default signature. Mark and wordmark at a fixed relationship — never re-space them by hand.

Horizontal lockup on coconut
Horizontal lockup on charcoal
7 files
  • lockup-horizontal-1024.png25 KBPNG
  • lockup-horizontal-2048.jpg80 KBJPG
  • lockup-horizontal-2048.png57 KBPNG
  • lockup-horizontal-512.png11 KBPNG
  • lockup-horizontal-coconut.svg88 KBSVG
  • lockup-horizontal-ink.svg88 KBSVG
  • lockup-horizontal.svg88 KBSVG

Stacked lockup

For square and narrow placements: avatars, stamps, merchandise.

Stacked lockup on coconut
Stacked lockup on charcoal
6 files
  • lockup-stacked-1024.jpg67 KBJPG
  • lockup-stacked-1024.png46 KBPNG
  • lockup-stacked-2048.png106 KBPNG
  • lockup-stacked-512.png20 KBPNG
  • lockup-stacked-coconut.svg88 KBSVG
  • lockup-stacked.svg88 KBSVG

App icons & favicons

Pre-rendered from the mark. The maskable icon carries the coconut ground and 14% padding for Android adaptive icons.

App icons & favicons on coconut
App icons & favicons on charcoal
8 files
  • favicon-16.png1 KBPNG
  • favicon-192.png9 KBPNG
  • favicon-32.png1 KBPNG
  • favicon-48.png2 KBPNG
  • favicon-512.png27 KBPNG
  • favicon-96.png4 KBPNG
  • apple-touch-icon.png8 KBPNG
  • maskable-512.png21 KBPNG

Colour

Interface palette. Click any swatch to copy its hex.

Logo colours

The artwork's own colours. They belong to the logo only — never to the interface.

Typography

Anybody variable, and nothing else. Headlines uppercase and tightly tracked; labels uppercase and widely tracked.

displayPlan your trip
headline-lgChoose your adventure
headline-mdHow do you want to sleep?
body-lgRemote islands. Jungle. Fishing. No crowds.
body-mdSix quick answers and we build the route.
labelPlan your trip

Do

  • Keep every corner square — including on images and embeds.
  • Place the logo on coconut, charcoal, or a calm dark area of a photograph.
  • Leave clear space of at least the height of the sun on every side.
  • Use the supplied vector; scale it, never rebuild it.
  • Let photography carry the emotion and keep the copy blunt.

Don't

  • Do not round anything — chips, toggles and avatars included.
  • Do not recolour the logo into the UI greens, or add gradients or outlines.
  • Do not re-set the wordmark in a font. The lettering is bespoke artwork.
  • Do not stretch, rotate, or re-space the lockups.
  • Do not use soft or blurred shadows; hard offset only.

Social

One asset per specification, not per channel — a Story, a TikTok and a Short are all 1080×1920, so they share a file. Each tile lists the channels it serves.

Link previews

Already live on the site — this is what appears when rawpalawan.com is pasted anywhere.

og.jpg — 1200×630
og.jpg — 1200×630The image every platform pulls when the site is linked. Wired up as og:image and twitter:image on all seven locales.FacebookLinkedInXSlackWhatsApp link previewsDownload
og-square.jpg — 1200×1200
og-square.jpg — 1200×1200Square cut for surfaces that crop a landscape preview badly.Messenger appssquare-crop contextsDownload

Profiles, covers & posts

cover-facebook-1640x856.png
cover-facebook-1640x856.pngFacebook page coverFacebook crops the sides hard on mobile, so everything sits inside a centred safe area.1.4 MB
cover-linkedin-1128x191.png
cover-linkedin-1128x191.pngLinkedIn company page bannerLinkedIn drops the page logo over the lower left, so the left 190px is kept deliberately empty.269 KB
cover-youtube-2560x1440.png
cover-youtube-2560x1440.pngYouTube channel artOnly the centre 1546×423 is visible on every device — a TV shows nearly all of it, a phone almost none. All content is inside that band.2.5 MB
post-portrait-1080x1350.png
post-portrait-1080x1350.pngInstagram feed (4:5)Facebook feedTakes the most vertical space a feed will give you on a phone.1.1 MB
post-square-1080.png
post-square-1080.pngInstagram feedFacebook feedLinkedIn feedThe 1:1 that still works on every feed.1.3 MB
profile-1080.png
profile-1080.pngInstagramFacebookLinkedInYouTubeTikTokOne avatar for every channel. All five crop to a circle, so the mark sits at 64% with clear space and nothing clips.49 KB
profile-dark-1080.png
profile-dark-1080.pngAlternative avatarThe same mark on charcoal, for channels whose UI is light. Pick one and use it everywhere — a consistent avatar is worth more than a per-channel tweak.47 KB
story-1080x1920.png
story-1080x1920.pngInstagram Story & Reels coverTikTokYouTube ShortsFacebook StoryOne 9:16 file for every vertical surface. Content is inset 180px from the top and 260px from the bottom so platform UI never covers it.2.0 MB

Profile copy

Written to each channel's character limit. The count next to each is measured at build time, so it cannot drift.

Instagram · Bio126 / 150
Remote islands, jungle & fishing in Palawan.
No crowds. No package tours.
Tell us how you want to travel — we build the trip ↓
TikTok · Bio63 / 80
Remote Palawan. Islands, jungle, fishing.
Build your own trip ↓
Facebook · Page bio86 / 101
Custom island, jungle and fishing expeditions in Palawan. No crowds, no package tours.
LinkedIn · Tagline83 / 120
Custom remote expeditions in Palawan — islands, jungle, fishing and off-grid camps.
LinkedIn · About947 / 2000
Raw Palawan runs custom expeditions in Palawan, Philippines — remote islands, jungle, rivers and fishing, away from the routes everyone else runs.

We are not a resort and not a booking platform. Guests tell us roughly what they want: where, when, how they want to sleep and what they are into. We put the route together with local boats, guides and camps, check what the season and the weather actually allow, and come back with a proposal, availability and a price.

Three regions: Balabac in the south for remote islands, empty beaches and reefs; Quezon on the wild west coast for hidden islands and local communities; and inland Palawan for jungle, rivers, waterfalls and completely off-grid camps.

Sleeping is honest about what can be delivered out there — hammock and tarp, tent, or simple local accommodation where it exists. No luxury tier, because we do not offer one.

Enquiries in English, German, French, Japanese, Korean and Chinese.
YouTube · Channel description460 / 1000
Remote island, jungle and fishing expeditions in Palawan, Philippines.

No crowds and no package tours — every trip is built around how you want to travel. Balabac for empty islands and reefs, Quezon for wild coastline and local communities, inland Palawan for jungle, rivers and off-grid camps.

Footage from actual trips: island camping, spearfishing, boats to islands with no name, and what a Raw Palawan trip really looks like.

Plan a trip: rawpalawan.com

Spec for AI tools

DESIGN.md follows thegoogle-labs-code/design.mdformat: YAML tokens a machine can parse, plus the reasoning a person needs. Paste it into Claude, Cursor, v0 or any coding agent and it will build in this system rather than guessing at it.

Download .md
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